(Louisville, KY) - General Mills cereals it marking 100 years of Wheaties with a run of boxes called their Century Box Series.
Each box of serial in the line will feature an iconic sports figure from the last 100 years.
First up is a box featuring box legend and Louisville native Muhammad Ali.
Wheaties say they've decided to feature Ali on the first box in the series because of his core principles of confidence, conviction, dedication, giving, spirituality and respect.
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