iHeartMedia RFP 2018

iHeartMedia Communities™ RFP

This request for proposal is to assist iHeartMedia Louisville in the selection of non-profit partners to co-develop cause marketing programs.  The chosen organizations will be the recipient of a local in-kind media campaign across select iHeartMedia Louisville radio stations.


iHeartMedia, the leading media company in America with a greater reach than any radio or television outlet, is initiating a formal Request for Proposal [RFP] with invitations extended to prospective organizations to help identify cause marketing partners between June 17, 2018- August 6, 2018.  The process is designed to ensure an impartial method for non-profits to vie for iHeartMedia’s in-kind media opportunities.

IHeartMedia Communities™, the community engagement brand of iHeartMedia, champions for critical issues and causes in the areas of Family & Social Impact; Health and Wellness; Education and Literacy; and Music and Arts. 

IHeartMedia is now accepting proposals from select Louisville non-profit organizations to be the recipient of an in-kind promotional campaign consisting of Public Service Announcements (PSAs) and Digital Placement and Streaming.  IHeartMedia Lousiville stations include: 97.5 WAMZ, 840 WHAS, 98.9 WNRW, 100.5 WLGX, 95.7 WQMF, 93.1 WTFX, 790 WKRD and 1080 WKJK.   IHeartMedia and the Advisory Board will determine which radio stations and websites are best suited for the campaign.                           IHeartMedia Communities™ Business Objectives:

Below are iHeartMedia’s main business objectives for the iHeartMedia Communities™ campaign: 

  • Increase awareness of iHeartMedia’s Community Engagement activities and local station properties
  • Help establish brand identity for iIHeartMedia Communities™
  • Leverage iHeartMedia’s reach and ability to mobilize listeners across the Kentuckiana  area

Organization Selection Criteria

iHeartMedia is looking for the following key organizational attributes in a partner:

  • Local organization with the ability to activate a campaign
  • Leader in cause category with proven advancements and impactful programs
  • Ability to influence local behavior
  • Highly transparent and financially responsible
  • Excellent reputation with solid foundation of donors, volunteers, supporters, etc.
  • Strong relationships with community influencers including local opinion leaders, business owners, corporate executives  and decision makers with the ability to engage those relationships
  • Proven ability to elevate brand and program awareness
  • Strong social media following
  • Successful editorial coverage in leading business, news and industry-specific media
  • Team credentials

Organization Background   

You are invited to include as much information as you consider sufficient to aid in iHeartMedia’s selection process.  Below is suggested information to provide:

  • Brief overview of your organization’s mission and major accomplishments
  • Discuss how your organization differentiates itself from other non-profits
  • Describe your impact within local communities
  • Annual Financial Performance 
  • In-depth list of marketing and PR capabilities 
  • Cause marketing case studies that prove track record for success
  • Current partner list including long-term relationships
  • List of board members and major supporters (non-financial)
  • List of executive staff and staff who will manage the iHeartMedia partnership

Activation & Program Development

Please provide 1-4 fully developed program concepts that address how you would use the in-kind media to activate a unique cause marketing program. IHeartMedia reserves the right to determine the duration and timeframe of the campaign between September 3, 2018- August 31, 2019. Each recipient will receive a 6 week schedule on all stations at a minimum of $30,000 in kind media. Please consider the following questions when developing your plan:  

  • What type of impact would the media inventory have on your organization?
  • How does the program help local Kentuckiana communities?
  • How would you integrate iHeartMedia Louisville to be a visible program partner?
  • Does the program meet iHeartMedia’s business objectives?
  • What is the program’s call-to-action?
  • What are the organization’s objectives and expectations?
  • Is the program innovative and newsworthy?
  • How would you engage key partners, donors, board members and other supporters to be excited and active in the campaign?


Radio:  All radio PSAs will be produced by iHeartMedia at no cost to the organization.  The organization will be responsible for providing creative brief and available assets as well as developing a full marketing and communications plan. iHeartMedia reserves the right to determine the number and length of PSAs awarded to each non-profit organization.

Digital:  iHeartMedia will produce all digital website pages at no cost to the organization.  However, the organization will be responsible for providing available assets and cause-related content.

RFP Submission Deadline – August 6, 2018

If your organization wishes to be considered, iHeartMedia is requesting a written proposal (PDF format only) that addresses the points detailed in this RFP be submitted via email to localadvisoryboard@iheartmedia.com  or by U.S. Mail, FedEx, UPS or other trackable mail source no later than August 3, 2018.  The address follows: 

Shannon Paddymo-Communications Director

IHeartMedia Media and Entertainment

4000 #1 Radio Drive, Louisville, KY 40218

The final selection process of non-profit partners will be completed no later than August 16, 2018.

 If you have any questions or concerns during the RFP process please contact Shannon Paddymo, (502) 479-2109. Thank you in advance for your interest in iHeartMedia!

IHeartMedia retains all right, title, and interest in and to any material, knowledge, know how, suggestions, comments, information or other communication, including all data, images, sounds, verbiage, text, and other things embodied therein, that you provide IHeartMedia in connection with this RFP, including all copyrights and other intellectual property rights therein (“Feedback”). Accordingly, by submitting a response to this RFP you hereby assign ownership of all Feedback to iHeartMEDIA.



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